Kseniya Markevich

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Genius Answering

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ZooBazar

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ZooBazar — E-commerce mobile solution

ZooBazar —

E-commerce mobile solution

Designed and launched a user-centered mobile app for one of Belarus’s largest pet retail chains, increasing order capacity without significant increases in operating costs.

Problem & goal

Business context

The business wanted to establish a strong mobile presence without significantly increasing operational costs. While the client already had a successful web application and an established digital shopping experience, it had no dedicated mobile app.

With pet owners aged 20–60 using smartphones for everyday activities and online shopping, establishing a mobile presence represented a significant opportunity to reach customers in a more convenient and engaging way.

The challenge of translating an existing experience

Our challenge was to translate the strengths of the existing web experience into a dedicated mobile product. We needed to preserve the familiarity and functionality of the existing experience while adapting it to mobile-specific behaviors, interaction patterns and platform constraints.

We needed to make product discovery and ordering more convenient for customers while supporting the business goals of increasing adoption, order capacity and engagement.

Our challenge was to translate the strengths of

the existing web experience into a dedicated mobile product. We needed to preserve the familiarity and functionality of the existing experience while adapting it to mobile-specific behaviors, interaction patterns and platform constraints.

We needed to make product discovery and ordering more convenient for customers while supporting the business goals of increasing adoption, order capacity and engagement.

Discover & define

👤

User research

CustDev interviews

We built on existing customer research and behavioral insights from the client's web product and user data.
To validate and adapt these insights for mobile, I conducted 40-minute customer development interviews with 10 users through on-site and remote sessions.

We built on existing customer research and behavioral insights from the client's web product and user data. To validate and adapt these insights for mobile, I conducted 40-minute customer development interviews with 10 users through on-site and remote sessions.

My focus was on:

↳ How users use their mobile phones for shopping

↳ What would make them choose a dedicated shopping mobile app over a website

↳ What makes a mobile shopping experience convenient or frustrating

Competitive research

I analyzed competing mobile commerce experiences to understand common patterns, identify opportunities, and uncover potential friction points. The benchmark included global e-commerce leaders such as Amazon and Walmart, pet-commerce platforms such as Chewy, major local market e-commerce players such as Ozon and Wildberries, and direct competitors operating in Belarus.

Building the user flow

The existing web product gave us valuable insights into user behavior and friction points across the shopping process. By mapping the core mobile user flows, we identified which challenges might carry over to mobile and simplified them early in the design process — before moving into development and feasibility related issues.